| 000 | 00716cam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150528150353.0 | ||
| 008 | 091217s2010 nyua b 001 0 eng | ||
| 020 | _a9780071621250 (alk. paper) | ||
| 020 | _a0071621253 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dC#P _dBWX _dYDXCP _dVP@ _dUKM _dDLC |
||
| 050 | 0 | 0 | _aHF5415.B5 2010 |
| 245 | 0 | 4 |
_aThe big book of marketing : _blessons and best practices from the world's greatest companies / _cedited by Anthony G. Bennett. |
| 260 |
_aNew York : _bMcGraw-Hill, _c2010. |
||
| 300 |
_axv, 464 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBennett, Anthony G. | |
| 942 |
_2lcc _cBK _tPM |
||
| 999 |
_c77757 _d77757 |
||