000 00773cam a22002294a 4500
003 KE-MeUCS
005 20150528111741.0
008 050929s2006 ohua b 001 0 eng
020 _a0324319967 (hardcover)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD9980.5.H6 2006
100 1 _aHoffman, K. Douglas.
245 1 0 _aServices marketing :
_bconcepts, strategies & cases /
_cK. Douglas Hoffman, John E.G. Bateson.
250 _a3rd ed.
260 _aMason, OH :
_bThomson /South-Western,
_c2006.
300 _axix, 588 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aService industries
_95344
700 1 _aBateson, John E. G.
856 4 1 _uhttp://www.loc.gov/catdir/toc/fy0607/2005934852.html
942 _2lcc
_cBK
_tKJ
999 _c77643
_d77643