| 000 | 00596pam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150527141230.0 | ||
| 008 | 940802s1995 nyua b 001 0 eng | ||
| 020 | _a0471309567 (pbk. : acidfree paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5415.13.A2 1995 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bWiley, _c1995. |
||
| 300 |
_axv, 379 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | 0 | _aMarketing |
| 942 |
_2lcc _cBK _tSE |
||
| 999 |
_c77507 _d77507 |
||