| 000 | 00702cam a22002294a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150526152105.0 | ||
| 008 | 091112s2011 maua b 001 0 eng | ||
| 020 | _a9780136102434 (alk. paper) | ||
| 020 | _a0136102433 | ||
| 040 |
_aDLC _cDLC _dKE-MeUCS |
||
| 050 | 0 | 0 | _aHF5415.K6 2011 |
| 100 | 1 |
_aArmstrong, Gary _987 |
|
| 245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _c2011. |
||
| 300 |
_axxviii, 541 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aKotler, Philip. _9131 |
|
| 942 |
_2lcc _cBK _tEMO |
||
| 999 |
_c77407 _d77407 |
||