| 000 | 00650cam a2200217 a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150526153156.0 | ||
| 008 | 010516s2002 maua b 001 0 eng | ||
| 020 | _a0072415444 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 | _aHF5821.A7 2002 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2002. |
||
| 300 |
_axxxii, 614p.: _bill. (some col.) ; |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aContemporary advertising. | |
| 650 | 0 |
_aAdvertising. _9543 |
|
| 942 |
_2lcc _cBK _tMB |
||
| 999 |
_c77406 _d77406 |
||