000			00783cam a2200241 a 4500
003			KE-MeUCS
005			20150518110301.0
008			991208s2000 txua b 001 0 eng
020			_a0030211131
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5415.123.S5 2000
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a5th ed.
260			_aFort Worth : _bDryden Press, _c2000.
300			_axxix, 674 p. : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
650		0	_aCommunication in marketing.
650		0	_aSales promotion. _9539
650		0	_aAdvertising. _9543
650		0	_aDirect marketing.
942			_2lcc _cBK _tSE
999			_c77069 _d77069