| 000 | 00973cam a22002774a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20150528115605.0 | ||
| 008 | 070307s2008 maua b 001 0 eng | ||
| 020 | _a9780073381022 | ||
| 020 | _a0073381020 | ||
| 040 |
_aDLC _cDLC _dKE-MeUCS |
||
| 050 | 0 | 0 | _aHF5415.2.E8 2008 |
| 100 | _aHair, Joseph F. | ||
| 245 | 0 | 0 |
_aEssentials of marketing research / _cJoseph F. Hair, Jr. ... [et al.]. |
| 260 |
_aBoston : _bMcGraw-Hill/Higher Education, _c2008. |
||
| 300 |
_axvi, 382 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references (p. [358]-361) and index. | ||
| 650 | 0 |
_aMarketing research. _9637 |
|
| 650 | 0 | _aEssentials of marketing research | |
| 700 | 1 | _aWolfinbarger, Mary F. | |
| 700 | 1 |
_aOrtinau,David J. _9639 |
|
| 700 | 1 |
_aBush, Robert P. _9638 |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0713/2007009178.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0713/2007009178-d.html |
| 942 |
_2lcc _cBK _tIN |
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| 999 |
_c76654 _d76654 |
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