| 000 | 00709cam a22002414a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20191008131250.0 | ||
| 008 | 020614s2004 ohua b 001 0 eng | ||
| 020 | _a9780538468244 | ||
| 020 | _a0538468246 | ||
| 040 |
_aDLC _cKE-MeUCS _dKE-MeUCS |
||
| 050 | 0 | 0 | _aHF5415.L3 2011 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMKTG4 / _cCharles W. Lamb; Joseph F. Hair, Jr., Carl McDaniel. |
| 250 | _aStudent ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _c2011. |
||
| 300 |
_axi, 385 p. _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 |
_aMcDaniel, Carl. _99312 |
|
| 942 |
_2lcc _cBK |
||
| 999 |
_c76460 _d76460 |
||