| 000 | 00711nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20191008130819.0 | ||
| 008 | 150513b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781133190110 | ||
| 020 | _a1133190111 | ||
| 040 |
_cKE-MeUCS _dKE-MeUCS _aKE-MeUCS |
||
| 050 | _aHF5415.1.L3 2013 | ||
| 100 | _aLamb, Charles W. | ||
| 245 |
_aMKTG6 / _cCharles W. Lamb, Joseph F. Hair, Carl McDaniel. |
||
| 250 | _aStudent ed. | ||
| 260 |
_aSouth-Western : _bCengage Learning, _c2013. |
||
| 300 |
_axvi, 400 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 700 | _aHair, Joseph F. | ||
| 700 |
_aMcDaniel, Carl. _99312 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c76338 _d76338 |
||