000 01475cam a2200385 a 4500
001 14596424
003 KE-MeUCS
005 20150408105650.0
008 061016s2007 enka b 001 0 eng
010 _a 2006033911
015 _aGBA671687
_2bnb
016 7 _a013536594
_2Uk
020 _a9780199565214
020 _a9780199260003
035 _a(OCoLC)ocm74915184
035 _a(OCoLC)74915184
040 _aDLC
_cDLC
_dBAKER
_dBWKUK
_dUKM
_dYDXCP
_dBTCTA
_dDLC
050 0 0 _aHF5415.1255.R6 2011
082 0 0 _a658.8/27
_222
100 1 _aRosenbaum-Elliott, Richard et al
_96036
245 1 0 _aStrategic brand management
_cRichard Rosenbaum-Elliott et al
260 _aOxford
_aNew York
_bOxford University Press
_c2011
300 _axv, 303 p.
504 _aInclude index.
650 0 _aBrand management;Strategic
_92876
650 0 _aStrategic Brand management
_9540
700 1 _aPercy, Larry.
_96037
700 1 _aPervan,Simon
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip074/2006033911.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0724/2006033911-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c73059
_d73059