000 01912cam a22003378i 4500
001 17708185
003 KE-MeUCS
005 20130726092150.0
008 130423s2014 mau b 001 0 eng
010 _a 2013016204
020 _a9780273779902
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
043 _an-us---
050 0 0 _aHF5718
_b.B66 2014
082 0 0 _ahf5718.b6 2013
100 1 _aBovée, Courtland L.
_95827
245 1 0 _aBusiness communication today /
_cCourtland L. Bovée, John V. Thill.
250 _aTwelfth edition.
263 _a1111
300 _a617p.
504 _aIncludes bibliographical references and index.
505 0 _aAchieving success through effective business communication -- Mastering team skills and interpersonal communication -- Communicating in a world of diversity -- Planning business messages -- Writing business messages -- Completing business messages -- Electronic media -- Visual media -- Writing routine and positive messages -- Writing negative messages -- Writing persuasive messages -- Finding, evaluating, and processing information -- Planning reports and proposals -- Writing and completing reports and proposals -- Developing oral and online presentations -- Enhancing presentations with slides and other visuals -- Building careers and writing résumés -- Applying and interviewing for employment.
650 0 _aBusiness communication
_zUnited States
_vCase studies.
_95828
650 0 _aCommunication in organizations
_zUnited States
_vCase studies.
_95829
700 1 _aThill, John V.
_9973
906 _bvip
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c72977
_d72977