000 00810nam a2200277Ia 4500
003 KE-MeUCS
005 20111229165828.0
008 120305s9999 xx 000 0 und d
020 _a0256025355
040 _cMUCST
050 _aHF5415.M3 1981
100 _aMcCarthy, E. Jerome
_9491
245 _aReading in Basic Marketing
245 _cE. Jerome McCarthy
_a
250 _a3rd ed
260 _aHornewood,Illinois
260 _bRichard D.Irwin Inc.
260 _c1981
300 _aix, 607p.
650 _aMarketing
_985
650 _aSelling
_986
700 _aGrashof, John F.
_9492
700 _aBrogowicz, Andrew A.
_9493
942 _2lcc
_cBK
999 _c611
_d611