| 000 | 01233cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15845134 | ||
| 003 | KE-MeUCS | ||
| 005 | 20100503172750.0 | ||
| 008 | 090731s2010 nyua b 001 0 eng | ||
| 010 | _a 2009031814 | ||
| 020 | _a9780070172463 | ||
| 035 | _a(OCoLC)ocn286444528 | ||
| 040 |
_aDLC _cDLC _dYDX _dCDX _dDLC |
||
| 050 | 0 | 0 | _aHF5415.m378 2010 |
| 100 | 1 |
_aPerreault, William D. _9849 |
|
| 245 | 1 | 0 |
_aEssentials of marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | _a12th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _c2010. |
||
| 300 | _axxxix691p | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing. _985 |
|
| 700 | 1 |
_aCannon, Joseph P., _cPh. D. _93459 |
|
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _93460 |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c3899 _d3899 |
||