| 000 | 00620nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | KE-MeUCS | ||
| 005 | 20190319110357.0 | ||
| 008 | 100123t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0070486883 | ||
| 040 |
_cKE-MeUCS _dKE-MeUCS |
||
| 050 | _aHF5415.13.P3 2002 | ||
| 100 |
_aParry, Mark E. _93367 |
||
| 245 |
_aStrategic marketing management : _bA means-end approach / _cMark E. Parry |
||
| 260 |
_aNew York : _bTata McGraw-Hill., _c2002. |
||
| 300 | _aix, 275 p. | ||
| 490 | _aExucutive MBA series | ||
| 500 | _aIncludes bibliography | ||
| 650 |
_aMarketing management _zStrategic marketing |
||
| 942 |
_2lcc _cBK _tPK |
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| 999 |
_c3861 _d3861 |
||