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BUSINESS ACCOUNTING 1 crop production Past papers for maths and computer science degree course Library reads

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Brand culture [electronic resource] / edited by Jonathan E. Schroeder and Miriam Salzer-Mörling ; with Søren Askegaard ... [et al.]. by

Schroeder, Jonathan E, 1962-
Salzer-Mörling, Miriam
Askegaard, Søren

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 2006

Online resources:

Click here to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker. by

LePla, F. Joseph, 1955-
Parker, Lynn M, 1956-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The Corinne T. Netzer 2002 calorie counter [electronic resource] / Corinne T. Netzer. by

Netzer, Corinne T
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Dell, 2001

Other title:

2002 calorie counter
Calorie counter

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The Essential brand book [electronic resource] : over 100 techniques to increase brand value / Iain Ellwood. by

Ellwood, Iain
ebrary, Inc

Edition: 2nd ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London : Kogan Page, 2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Branding @ the digital age [electronic resource] / edited by Herbert M. Meyers and Richard Gerstman. by

Meyers, Herbert M
Gerstman, Richard
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Palgrave, 2001

Other title:

Branding at the digital age

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray. by

Murray, Brian H, 1968-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : American Management Association, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The complete idiot's guide to brand management [electronic resource] / by Patricia F. Nicolino. by

Nicolino, Patricia F
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Indianapolis, Ind. : Alpha, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Brandscendence [electronic resource] : three essential elements of enduring brands / Kevin A. Clark. by

Clark, Kevin A
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction ; Audience: General;

Publication details: Chicago : Dearborn Trade, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Brand new brand thinking [electronic resource] : brought to life by 11 experts who do / edited by Merry Baskin and Mark Earls. by

Baskin, Merry
Earls, Mark
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London : Kogan Page, 2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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10.

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Wordcraft [electronic resource] : the art of turning little words into big business / Alex Frankel. by

Frankel, Alex
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Crown Publishers, c2004

Other title:

Words into big business

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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11.

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Advergaming developer's guide [electronic resource] : using Macromedia Flash MX 2004 and Director MX / Rod Afshar, Duke Banerjee, Clifford Jones. by

Afshar, Rod, 1984-
Banerjee, Duke, 1979-
Jones, Clifford, 1982-
ebrary, Inc

Series: Game development series (Charles River Media (Firm))

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Hingham, Mass. : Charles River Media, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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12.

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Brain tattoos [electronic resource] : creating unique brands that stick in your customers' minds / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong. by

Post, Karen
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : AMACOM, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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13.

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ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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14.

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Fashion brands [electronic resource] : branding style from Armani to Zara / Mark Tungate. by

Tungate, Mark, 1967-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Sterling, Va. : Kogan Page, 2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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15.

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Creating passionbrands [electronic resource] : getting to the heart of branding / Helen Edwards and Derek Day. by

Edwards, Helen, 1965-
Day, Derek, 1949-
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Sterling, Va. : Kogan Page Limited, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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16.

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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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17.

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Brand stretch [electronic resource] : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / by David Taylor. by

Taylor, David, 1964-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, NJ : J. Wiley, c2004

Other title:

Brandstretch

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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18.

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The business of brands [electronic resource] / by Jon Miller & David Muir. by

Miller, Jon, 1971-
Muir, David, 1971-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chichester, England ; Hoboken, N.J. : Wiley, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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19.

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Branded entertainment [electronic resource] : product placement and brand strategy in the entertainment business / Jean-Marc Lehu. by

Lehu, Jean-Marc
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London : Kogan Page, 2007

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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20.

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What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater. by

Jones, John Philip
Slater, Jan
ebrary, Inc

Edition: 2nd ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Armonk, N.Y. : M.E. Sharpe, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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