Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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TextPublication details: Cincinnati : South-Western College Pub., 2000.Edition: 2nd edDescription: xxxvii, 694 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Meru University Open Shelves	HF5821.O3 2000 (Browse shelf(Opens below))	Available	15-20320

Total holds: 0

Supplementary multimedia instructional materials are available to accompany the text.

"Web site addresses": p. 649-654.

Includes bibliographical references and indexes.

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