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The future of branding within the pharmaceutical industry [electronic resource] / Giles D. Moss. by

Moss, Giles David [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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Consuming books [electronic resource] : the marketing and consumption of literature / edited by Stephen Brown. by

Brown, Stephen, 1955-

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Routledge, 2006

Online resources:

Click here to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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ProfitBrand [electronic resource] : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by

Wreden, Nick
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, c2005

Other title:

Profit brand

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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3G marketing on the internet [electronic resource] : third generation internet marketing strategies for online success / Susan Sweeney, Andy MacLellan, Ed Dorey. by

Sweeney, Susan, 1956-
Dorey, Ed, 1976-
MacLellan, Andy, 1979-
ebrary, Inc

Edition: 7th ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Gulf Breeze, FL : Maximum Press, c2006

Other title:

Three G marketing on the internet

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. by

Churchill, Gilbert A
Brown, Tom J

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia ; Mason, OH : South-Western/Cengage Learning, c2010

Availability: Items available for loan: Meru University (1)Call number: HF5415.2.c49 2010.

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The evolution and role of continuous medical education (CME) [electronic resource] : integrate education and marketing for a stronger communication strategy / Barbara Macelloni. by

Macelloni, Barbara [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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Understanding the physician [electronic resource] / Mike Owen. by

Owen, Mike, 1956- [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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Extending the supply chain [electronic resource] : how cutting-edge companies bridge the critical last mile into customers' homes / Kenneth Karel Boyer, Markham T. Frohlich, and G. Tomas M. Hult. by

Boyer, Kenneth Karel, 1967-
Frohlich, Markham T
Hult, G. Tomas M
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : American Management Association, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Brand resilience : managing risk and recovery in a high-speed world / Jonathan R. Copulsky. by

Copulsky, Jonathan R

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, NY : Palgrave Macmillan, 2011

Availability: Items available for loan: Meru University (1)Call number: HF5415.1255.C6 2011.

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10.

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Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten. by

Tuten, Tracy L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, 2008

Online resources:

Table of contents only

Availability: Items available for loan: Meru University (2)Call number: HF6146.I58.T8 2008, ...

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11.

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Brand equity and customer citizenship behavior among students of selected universities within Mount Kenya region/ Ann Bonareri by

Bonareri,Ann
Clement, Nkaabu
Huka, Guyo

Series: MUSTIC2022

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Meru: Meru University of Science and Technology, 2022

Availability: Items available for reference: Meru University: Not for loan (1).

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12.

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Pricing in the pharmaceutical industry [electronic resource] / E.M. (Mick) Kolassa. by

Kolassa, E. M [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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13.

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Getting the most from your life sciences advertising agency [electronic resource] : how can doctors be influenced? / Barry Gowers. by

Gowers, Barry [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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14.

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Reputation, image and influence of the pharmaceutical industry [electronic resource] : rebuilding the trust / Jane Parker. by

Parker, Jane [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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15.

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Pricing, reimbursement and market access [electronic resource] : Europe / Walter Colasante. by

Colasante, Walter [spk]

Series: Henry Stewart talks. Biomedical & life sciences collection. Pharmaceutical marketing : latest insights, challenges, solutions and trends

Material type:

Film; Format: electronic available online remote

; Type of visual material: videorecording

Publication details: London : Henry Stewart Talks, 2009

Online resources:

Click here to access online
Series

Availability: Items available for reference: Meru University: Not for loan (1).

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16.

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The making of a bestseller [electronic resource] : success stories from authors and the editors, agents, and booksellers behind them / Brian Hill and Dee Power. by

Hill, Brian E. (Brian Edward), 1955-
Power, Dee
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chicago : Dearborn Trade Pub., c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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17.

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Tourism : principles, practices, philosophies / Charles R. Goeldner, J.R. Brent Ritchie. by

Goeldner, Charles R
Ritchie, J. R. Brent

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Hoboken, NJ : Wiley, 2012

Availability: Items available for loan: Meru University (1)Call number: G155.A1.G6 2012.

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18.

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Digital Darwinism [electronic resource] : 7 breakthrough business strategies for surviving in the cutthroat Web economy / Evan I. Schwartz. by

Schwartz, Evan I
Schwartz, Evan I. Webonomics
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Broadway Books, c1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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19.

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New product development and delivery [electronic resource] : ensuring successful products through integrated process management / Dale Brethauer. by

Brethauer, Dale M
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : AMACOM, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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20.

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Brands laid bare [electronic resource] : using market research for evidence-based brand management / Kevin Ford. by

Ford, Kevin
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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