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Citizen marketers [electronic resource] : when people are the message / Ben McConnell and Jackie Huba. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chicago, IL : Kaplan Pub., c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Employer Branding for Competitive Advantage : Models and Implementation Strategies / Geeta Rana, Shivani Agarwal, Ravindra Sharma. by

Series: Information Technology, Management and Operations Research Practices

Edition: 1st.

Material type:

Text; Format: available online remote

; Literary form: Not fiction ; Audience: General;

Publisher: CRC Press, 2021

Online resources:

Availability: No items available.

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Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. by

Lipschultz, Jeremy Harris, 1958- [author.]

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: New York, NY : Routledge, 2020

Online resources:

Availability: No items available.

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Consumer behaviour and social network sites : the impact of negative word of mouth / Sarah Zaraket. by

Zaraket, Sarah [author.]

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2021

Online resources:

Availability: No items available.

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Ready, Launch, Brand [electronic resource] : The Lean Marketing Guide for Startups. by

Zeewy, Orly

Material type:

Text; Format: available online remote

; Literary form: Not fiction

Publication details: Milton : Productivity Press, 2021

Online resources:

Availability: No items available.

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