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New products management / Merle Crawford, Anthony Di Benedetto. by

Crawford, C. Merle (Charles Merle), 1924-
Di Benedetto, C. Anthony

Edition: 10th ed. International.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Irwin, 2011

Availability: Items available for loan: Meru University (3)Call number: HF5415.153.C72 2011, ...

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New food product development : from concept to marketplace / Gordon W. Fuller. by

Fuller, Gordon W

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boca Raton, FL : CRC Press, 2011

Availability: Items available for loan: Meru University (3)Call number: TX354F8 2011, ...

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BUSINESS ACCOUNTING 1.

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Product strategy and management / Michael Baker and Susan Hart. by

Baker, Michael John
Hart, Susan J

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England ; New York : FT Prentice Hall, 2007

Availability: Items available for loan: Meru University (1)Call number: HF5415.15.B3 2007.

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New product development and delivery [electronic resource] : ensuring successful products through integrated process management / Dale Brethauer. by

Brethauer, Dale M
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : AMACOM, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Marketing and modernity [electronic resource] / Marianne Elisabeth Lien. by

Lien, Marianne E
ebrary, Inc

Series: Explorations in anthropology

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Oxford ; New York : Berg, c1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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The big idea [electronic resource] : how business innovators get great ideas to market / Steven D. Strauss. by

Strauss, Steven D, 1958-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chicago : Dearborn Trade Pub., c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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e marketing.

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The Deviant's advantage [electronic resource] : how fringe ideas create mass markets / Ryan Mathews and Watts Wacker. by

Mathews, Ryan
Wacker, Watts
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Crown Business, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Think big [electronic resource] : nine ways to make millions from your ideas / Don Debelak. by

Debelak, Don
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, Calif. : Entrepreneur Press, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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e marketing.

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The complete idiot's guide to cashing in on your inventions [electronic resource] / by Richard C. Levy. by

Levy, Richard C, 1947-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Indianapolis, IN : Alpha, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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10.

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Commercialization of new materials for a global economy [electronic resource] / National Materials Advisory Board, Commission on Engineering and Technical Systems, National Research Council. by

ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Washington, DC : National Academy Press, 1993

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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11.

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Managing new product innovation [electronic resource] : proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 / [edited by] Bob Jerrard, Myfanwy Trueman, Roger Newport. by

Design Research Society. Conference (1998 : University of Central England in Birmingham)
Jerrard, Bob
Trueman, Myfanwy
Newport, Roger
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; Philadelphia, Pa. : Taylor & Francis, c1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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12.

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Behavioral pricing [electronic resource] / Guest editors Hooman Estelani and Sarah Maxwell. by

Estelani, Hooman
Maxwell, Sarah
ebrary, Inc

Series: Journal of Product & Brand Management. No. 6 ; ; v. 13.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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13.

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Handbook of product and service development in communication and information technology [electronic resource] / edited by Timo O. Korhonen and Antti Ainamo. by

Korhonen, Timo O
Ainamo, Antti
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Boston : Kluwer Academic Publishers, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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14.

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Running the successful hi-tech project office [electronic resource] / Eduardo Miranda. by

Miranda, Eduardo, 1955-
ebrary, Inc

Series: Artech House technology management and professional development library

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Boston : Artech House, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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15.

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From idea to profit [electronic resource] : how to market innovative products and services / Adam Jolly. by

Jolly, Adam
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Sterling, Va. : Kogan Page, 2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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16.

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Managing product development [electronic resource] / edited by Toshihiro Nishiguchi. by

Nishiguchi, Toshihiro
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Oxford University Press, 1996

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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17.

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Integrating design and manufacturing for competitive advantage [electronic resource] / edited by Gerald I. Susman. by

Susman, Gerald I
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Oxford University Press, 1992

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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18.

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Strategic technology management [electronic resource] : building bridges between sciences, engineering and business management / edited by George Tesar ... [et al.]. by

Tesar, George
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London : River Edge, NJ : Imperial College Press ; Distributed by World Scientific Pub., c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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19.

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The seeds of innovation [electronic resource] : cultivating the synergy that fosters new ideas / Elaine Dundon. by

Dundon, Elaine, 1959-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : AMACOM, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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20.

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Monopoly rules [electronic resource] : how to find, capture, and control the most lucrative markets in any business / Milind M. Lele. by

Lele, Milind M
ebrary, Inc

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Crown Business, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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