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Industrial marketing management. M .Govindarajan by

Govindarajan, M

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi ; Vikas publishing House private Ltd. ; 2008

Availability: Items available for loan: Meru Town Campus (1)Call number: HF5415.1263 .G6 2003.

Lists:

management,
marketing.

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Industrial marketing. P.K. Ghosh by

Ghosh, P.K

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Oxford University Press ; 2006

Availability: Items available for loan: Meru University (3)Call number: HF5415.1263.G4 2006, ...

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Organizational learning and industrial marketing [electronic resource] / guest editor, G. Thomas M. Hult. by

Hult, G. Tomas M
ebrary, Inc

Series: Journal of business & industrial marketing ; v.17, no. 4

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Business marketing in the decade ahead [electronic resource] : the key challenges we face / Guest editor Michael K. Rich. by

Rich, Michael K
ebrary, Inc

Series: Journal of business & industrial marketing ; v. 17, no. 2/3.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Marketing practices in Africa [electronic resource] / guest editor, Kofi Q. Dadzie. by

Dadzie, Kofi Q
ebrary, Inc

Series: Journal of business & industrial marketing ; v.17, no. 6

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The industrial marketing and purchasing group and international marketing [electronic resource] / guest editor, David Ford. by

Ford, David
ebrary, Inc

Series: International marketing review ; v. 21, no. 2, 2004.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction ; Audience: General;

Publication details: [Bradford, England] : Emerald Group Pub., 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Business-to-business marketing in Latin America [electronic resource] / Guest editors Thomas G. Brashear and James S. Boles. by

Brashear, Thomas G
James S. Boles
ebrary, Inc

Series: Journal of business & industrial marketing ; v. 19, no. 6.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The prime solution [electronic resource] : close the value gap, increase margins, and win the complex sale / Jeff Thull. by

Thull, Jeff, 1949-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chicago, IL : Dearborn Trade Pub., c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Doing business in a digital world [electronic resource] / guest editor Angela Hausman. by

Hausman, Angela
ebrary, Inc

Series: Journal of business & industrial marketing ; v.20, no. 4/5

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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10.

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Secure production deployment of B2B solutions using WebSphere business integration connect [electronic resource] / Geert Van de Putte ... [et al.]. by

Putte, Geert van de [aut]
ebrary, Inc

Series: IBM redbooks

Edition: 1st ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Research Triangle Park, N.C. : IBM Corp., International Technical Support Organization, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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11.

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Reflections on business-to-business marketing in the twenty-first century [electronic resource] / Judy Zolkiewski. by

Zolkiewski, Judy
ebrary, Inc

Series: European Journal of Marketing ; v.40, no. 3/4

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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12.

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Relationship theory and business markets [electronic resource] / guest editors Michael Kleinaltenkamp and Michael Ehret. by

Kleinaltenkamp, Michael
Ehret, Michael
ebrary, Inc

Series: Journal of Business & Industrial Marketing ; v.21, no. 2

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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13.

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Celebrating 20 years of publishing B2B research [electronic resource] / guest editors: Angela Hausman and Wesley J. Johnston. by

Hausman, Angela
Johnston, Wesley J
ebrary, Inc

Series: Journal of Business & Industrial Marketing ; 21, no. 7

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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14.

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Strategic relevance of the marketing-sales interface [electronic resource] / guest editor: Paul Matthyssens. by

Matthyssens, Paul
ebrary, Inc

Series: Journal of Business & Industrial Marketing ; 21, no. 6

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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15.

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Challenging business relationships [electronic resource] / guest editors Per Vagn Freytag and Thomas Ritter. by

Freytag, Per Vagn
Ritter, Thomas
ebrary, Inc

Series: Journal of Business & Industrial Marketing ; 22, no. 3

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2007

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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16.

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Business-to-business marketing practices in China [electronic resource] / guest editor Brian Lowe. by

Lowe, Brian
ebrary, Inc

Series: Journal of Business & Industrial Marketing ; 22, no. 2

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Bradford, England : Emerald Group Publishing, c2007

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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17.

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B2B exchanges : the killer application in the business-to-business internet revolution / Arthur B. Sculley and W. William A. Woods. by

Sculley, Arthur B
Woods, W. William A

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : HarperBusiness, c2001

Other title:

B to B exchanges
Killer application in the business-to-business internet revolution

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18.

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Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. by

Hutt, Michael D
Speh, Thomas W

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : South-Western Cengage Learning, 2010

Online resources:

Availability: Items available for loan: Meru University (1)Call number: HF5415.13.H8 2010.

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19.

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We shoot every third salesperson --the second one just left : skills necessary for effective business-to business telephone prospecting and account development / Winnie Ary. by

Ary, Winnie

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Dubuque, Iowa : Kendall/Hunt Pub. Co., 1997

Online resources:

Click here to access online

Availability: Items available for loan: Meru University (1)Call number: HF5438.3.A7 1997.

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