Results of search for '(su:{Advertising}) AND (su:{United States})'

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Seeing spots [electronic resource] : a functional analysis of presidential television advertisements, 1952-1996 / William L. Benoit. by

Series: Praeger series in political communication

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Personalities and products [electronic resource] : a historical perspective on advertising in America / Edd Applegate. by

Series: Contributions to the study of mass media and communications ; no. 53.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Greenwood Press, 1998

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Mediaspeak [electronic resource] : three American voices / Roy F. Fox. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Praeger, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Santa Monica, Calif. : RAND, 2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Berkeley : University of California Press, 2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Crowded airwaves [electronic resource] : campaign advertising in elections / James A. Thurber, Candice J. Nelson, David A. Dulio, editors. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction ; Audience: General;

Publication details: Washington, D.C. : Brookings Institution Press, c2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Kidnapped [electronic resource] : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff, and Robert H. Reiher. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Chicago : Dearborn Trade Pub., c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Regulating tobacco [electronic resource] / edited by Robert L. Rabin & Stephen D. Sugarman. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Oxford ; New York : Oxford University Press, 2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Coining for capital [electronic resource] : movies, marketing, and the transformation of childhood / Jyotsna Kapur. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New Brunswick, N.J. : Rutgers University Press, c2005

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

10.

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From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Athens, Ohio : Ohio University Press, c2006

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

11.

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Channels of desire [electronic resource] : mass images and the shaping of American consciousness / Stuart Ewen and Elizabeth Ewen. by

Edition: 2nd ed.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : McGraw-Hill, 1992

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

12.

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Audience economics [electronic resource] : media institutions and the audience marketplace / Philip M. Napoli. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Columbia University Press, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

13.

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Raising consumers [electronic resource] : children and the American mass market in the early twentieth century / Lisa Jacobson. by

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Columbia University Press, c2004

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

14.

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Bill Bernbach's book : a history of the advertising that changed the history of advertising / by Bob Levenson. by

Levenson, Bob

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Villard Books, 1987

Availability: Items available for loan: Meru University (1)Call number: HF5813.U6.L4 1987.

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