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Consumer behavior : buying, having, and being / Michael R. Solomon. by

Solomon, Michael R

Edition: 8th. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2004

Availability: Items available for loan: Meru University (2)Call number: HF5415.32S6 2009 , ... Not available: Meru Town Campus: In transit (1).

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Advertising and consumer citizenship [electronic resource] : gender, images, and rights / Anne M. Cronin. by

Cronin, Anne M, 1967-
ebrary, Inc

Series: Transformations

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London : Routledge, 2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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The active consumer [electronic resource] : novelty and surprise in consumer choice / edited by Marina Bianchi. by

Bianchi, Marina
ebrary, Inc

Series: Routledge frontiers of political economy

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1998

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Ethics and manipulation in advertising [electronic resource] : answering a flawed indictment / Michael J. Phillips. by

Phillips, Michael J
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum, 1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Grow right [electronic resource] : Entrepreneur magazine's 102 marketing tips for growing businesses / by Rieva Lesonsky and Leann Anderson. by

Lesonsky, Rieva
Anderson, Leann
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, Calif. : Entreprenuer Media, c2001

Other title:

102 marketing tips
One hundred two marketing tips
Marketing tips

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

E ENTREPRENUERE.

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Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by

Wind, Yoram
Mahajan, Vijay
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Wiley, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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Get the word out [electronic resource] : Entrepreneur magazine's 98 marketing tips for promoting your business / by Rieva Lesonsky and Leann Anderson. by

Lesonsky, Rieva
Anderson, Leann
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, Calif. : Entreprenuer Media, c2001

Other title:

98 marketing tips
Ninety eight marketing tips
Marketing tips

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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Capitalism [electronic resource] : an ethnographic approach / Daniel Miller. by

Miller, Daniel, 1954-
ebrary, Inc

Series: Explorations in anthropology

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Oxford, UK ; Washington, D.C. : Berg, 1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

e marketing.

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Start right [electronic resource] : Entrepreneur magazine's 103 start-up marketing tips / by Rieva Lesonsky and Leann Anderson. by

Lesonsky, Rieva
Anderson, Leann
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, Calif. : Entreprenuer Media, c2001

Other title:

103 start-up marketing tips
One hundred three start-up marketing tips
Marketing tips

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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10.

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Strategic success [electronic resource] : advanced marketing tips / by Rieva Lesonsky. by

Lesonsky, Rieva
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, Calif. : Entreprenuer, c2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Lists:

E ENTREPRENUERE,
e marketing.

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11.

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Entrepreneur magazine's 103 start-up marketing tips [electronic resource] / by Rieva Lesonsky. by

Lesonsky, Rieva
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Irvine, CA : Entreprenuer Media, 2001

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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12.

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The consumer society [electronic resource] / edited by Neva R. Goodwin, Frank Ackerman, and David Kiron. by

Goodwin, Neva R
Ackerman, Frank
Kiron, David
ebrary, Inc

Series: Frontier issues in economic thought ; v. 2.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Washington, D.C. : Island Press, c1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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13.

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Eating out [electronic resource] : social differentiation, consumption, and pleasure / Alan Warde and Lydia Martens. by

Warde, Alan
Martens, Lydia
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Cambridge [England] New York : Cambridge University Press, 2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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14.

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Stated choice methods [electronic resource] : analysis and applications / Jordan J. Louviere, David A. Hensher, Joffre Swait, with a contribution by Wiktor Adamowicz. by

Louviere, Jordan J
Hensher, David A, 1947-
Swait, Joffre Dan
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Cambridge, UK ; New York, NY, USA : Cambridge University Press, 2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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15.

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Subjectivity in political economy [electronic resource] : essays on wanting and choosing / David P. Levine. by

Levine, David P, 1948-
ebrary, Inc

Series: Routledge frontiers of political economy ; 18.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1998

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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16.

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The maturing marketplace [electronic resource] : buying habits of baby boomers and their parents / George P. Moschis ... [et al.]. by

Moschis, George P, 1944-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Westport, Conn. : Quorum Books, 2000

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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17.

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Consumer boycotts [electronic resource] : effecting change through the marketplace and the media / Monroe Friedman. by

Friedman, Monroe
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: New York : Routledge, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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18.

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Consumer value [electronic resource] : a framework for analysis and research / edited by Morris B. Holbrook. by

Holbrook, Morris B
ebrary, Inc

Series: Routledge interpretive marketing research series

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1999

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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19.

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Cinderella dreams [electronic resource] : the allure of the lavish wedding / Cele C. Otnes, Elizabeth H. Pleck. by

Otnes, Cele
Pleck, Elizabeth H. (Elizabeth Hafkin), 1945-
ebrary, Inc

Series: Life passages ; 2.

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: Berkeley : University of California Press, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

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20.

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Understanding green consumer behavior [electronic resource] : a qualitative cognitive approach / Sigmund A. Wagner. by

Wagner, Sigmund A, 1966-
ebrary, Inc

Material type:

Text; Format: electronic available online remote

; Literary form: Not fiction

Publication details: London ; New York : Routledge, 1997

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Items available for reference: Meru University: Not for loan (1).

Save to lists Add to cart (remove)

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