TY  - BOOK
AU  - Andrews,Richard S.
TI  - Arts Entrepreneurship: Creating a New Venture in the Arts
SN  - 9781317495536
AV  - NX760 
U1  - 706 23
PY  - 2019///
CY  - Independence
PB  - Routledge
KW  - PERFORMING ARTS / Theater / General
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - Arts
KW  - Management
KW  - Economic aspects
N1  - Description based upon print version of record
N2  - Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector. Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising, legal issues, money management, cultural policy, and career development. It also offers examples, exercises, and references that guide entrepreneurs through the key stages of concept creation, business development, and growth. Special attention is paid to topics such as cultural ventures seeking social impact, the emergence of creative placemaking, the opportunities afforded by novel corporate forms, and the role of contemporary technologies in marketing, fundraising, and operations. A hands-on guide to entrepreneurial success, this book is a valuable resource for students of Arts Entrepreneurship programs, courses, and workshops, as well as for early-stage business founders in the creative sector looking for guidance on how to create and sustain their own successful venture
UR  - https://www.taylorfrancis.com/books/9781315712635
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -