TY  - BOOK
AU  - Cornwell,T.Bettina
TI  - Sponsorship in marketing: effective partnerships in sports, arts and events 
SN  - 9780429325106
AV  - HD59.35 .C67 2020
U1  - 659.2/85 23
PY  - 2020///
CY  - New York
PB  - Routledge
KW  - Corporate sponsorship
KW  - Special events
KW  - Marketing
KW  - Sports sponsorship
KW  - Performing arts sponsorship
N1  - Revised edition of the author's Sponsorship in marketing, 2014
UR  - https://www.taylorfrancis.com/books/9780429325106
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -