TY  - BOOK
AU  - Jackson,Nigel A.
TI  - A practical guide to event promotion
SN  - 9781315690285
AV  - GT3405 .J25 2017
U1  - 394.20688 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Special events
KW  - Marketing
KW  - Public relations
N1  - 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion
UR  - https://www.taylorfrancis.com/books/9781315690285
ER  -