TY  - BOOK
AU  - Bovee,L Courtland et al
AU  - Arens,William F
TI  - Contemporary advertising
SN  - 0256033021
AV  - HF5821 .B6 1986
PY  - 1986///
CY  - USA
PB  - Irwin
KW  - Advertising
N1  - Bov�ee's name appears first on previous editions;  references, indexes,Glossary,Credits and acknowlegement
ER  -