TY  - BOOK
AU  - Quera,Leon
TI  - Advertising campaign: Formulation and tactics
SN  -  0882441302
AV  - HF5805.Q8 1977 
PY  - 1977///
CY  - U.S.A
PB  - Grid,Inc.
N1  - Includes appendices,glossary suggested readings and index
ER  -