TY  - BOOK
AU  - Okatch, Felix Owaga
TI  - Marketing management: integrated perspectives 
SN  - 9789966105509
AV  - HF5415.13.O3 2017 
PY  - 2017///
CY  - Nairobi
PB  - KLB
KW  - Marketing management
KW  - Management; Marketing
KW  - Marketing channels
N1  - Includes index
ER  -