TY  - BOOK
AU  - Pratt,Andy
AU  - Nunes,Jason
TI  - Interactive design: an introduction to the theory and application of user-centered design 
SN  - 9781592537808
AV  - QA76.9.U83.P7 2012 
PY  - 2012///
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - User interfaces (Computer systems)
KW  - Interactive multimedia
KW  - System design
KW  - Industrial design
KW  - Graphic user interfaces(Computer systems)
N1  - Includes bibliographical references; What is user-centered design (UCD) and why do we need it? -- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Designing for the right device -- Guide, motivate, and engage the user -- Building sitemaps, wireframes and  prototypes -- Branding the experience -- What can you learn from usability testing? -- If you build it, they won't always come - marketing the experience -- Watch, learn, and adapt -- Looking into the future
ER  -