Consumer behavior : building marketing strategy - Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. (Boston, Mass. : McGraw-Hill, 1998)
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.
Keywords: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies