TY  - BOOK
AU  - Cannon Joseph P.
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 9780071101103
AV  - HF5415.13.C3 2008 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -