TY  - BOOK
AU  - Babin, Barry J.
AU  - Harris, Eric G. 
TI  - CB4
SN  - 9781111821784
AV  - HF5415.32B3 2013 
PY  - 2013///
CY  - U.s.a
PB  - South-western
KW  - Marketing strategy
N1  - Includes index
ER  -