TY  - BOOK
AU  - Fisk,Raymond P.
AU  - Grove Stephen J.
AU  - John Joby
TI  - Services marketing: an interactive approach 
SN  - 9781285057132
AV  - HD9980.5.F5 2014 
PY  - 2014///
CY  - Mason, OH
PB  - Cengage
KW  - Service Industries
N1  - Includes bibliographical references and index
ER  -