TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William.
AU  - Edwards, Gerard.
AU  - Tibbo, Carla Gail.
TI  - Marketing: the core 
SN  - 0070922977
AV  - HF5415.M3 2005 
PY  - 2005///
CY  - Toronto Ontario
PB  - McGraw-Hill, Ryerson
KW  - Marketing
N1  - includes bibliographical references and indexes
ER  -