TY  - SER
AU  - Perreault, William D.
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: clippings from the popular business press 
SN  - 0256270554
AV  - HF5410.P4 1998. 
PY  - 1998///
CY  - Boston
PB  - McGraw-Irwin
KW  - Marketing--Periodicals
KW  - Marketing--Management--Periodicals
KW  - Marketing
N2  - "Clippings from the popular business press."
ER  -