TY  - BOOK
AU  - Kotler,Philip
TI  - A framework for marketing management
SN  - 0131001175
AV  - HF5415.13.K6 2003 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -