TY  - BOOK
AU  - Kuczmarski,Thomas D.
TI  - Managing new products: using the MAP system to accelerate growth 
SN  - 0967781701
AV  - HF5415.153.K8 2000 
PY  - 2000///
CY  - Chicago, Ill.
PB  - Innovation Press
KW  - New products
KW  - Product management
KW  - Marketing
N1  - Includes index
ER  -