TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - Meredith,Lindasay
AU  - Ricker,Lynne
TI  - Basic marketing: a global-managerial approach 
SN  - 9780070974258
AV  - HF5415.13.B3 2007 
PY  - 2007///
CY  - Toronto
PB  - McGraw-Hill/Ryerson,
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -