TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
AU  - Mackenzie H.F (Herb).
AU  - Snow Kim
TI  - Contemporary marketing
SN  - 9780176251765
AV  - HF5415.B6 2007 
PY  - 2007///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes indexes
ER  -