TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0324006616 (hardcover)
AV  - HF5821.O3 2000 
PY  - 2000///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Advertising
KW  - Advertising media planning
N1  - Supplementary multimedia instructional materials are available to accompany the text; "Web site addresses": p. 649-654; Includes bibliographical references and indexes
ER  -