TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780073404714 (alk. paper)
AV  - HF5415.P4 2008 
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - includes Student Resource CD-ROM to accompany Essentials of Marketing; Includes  bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0722/2007027229.html
ER  -