TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Cunningham Peggy H.
TI  - Principles of marketing
SN  - 0136792677
AV  - HF5415.K6 1999 
PY  - 1999///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -