TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
SN  - 0256183414
AV  - HF5415.M3 1997 
PY  - 1997///
CY  - Chicago
PB  - Irwin
KW  - Marketing
N1  - Includes bibliographical references (p. 574-610) and indexes
ER  -