TY  - BOOK
AU  - Wood,Charles M.
ED  - University of Tulsa
TI  - Integrated marketing comm: MKTG 3033-Fall 2014
SN  - 9781308255521
AV  - HF5415.1.W6 2014 
PY  - 2014///
CY  - N.York
PB  - McGraw-Hill Education
KW  - Marketing-study and teaching
N1  - Includes glossary
ER  -