TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research
SN  - 0471455199
AV  - HF5415.2.M3 2005 
PY  - 2005///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - "SPSS student version 11.0 for Windows"--CD-ROM; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley041/2004266760.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2004266760.html
ER  -