TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0324221924 (pbk.)
AV  - HF5415.2.B6 2004 
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -