TY  - BOOK
AU  - Farese,Lois Schneider
TI  - Marketing essentials
SN  - 0026441918
AV  - HF5415 .F3 2002
PY  - 2002///
CY  - Woodland Hills, California.
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -