TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a managerial approach 
SN  - 0256068658
AV  - HF5415.13.M3 1990 
PY  - 1990///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - United States
KW  - Export marketing
N1  - Includes bibliographical references (p. 678-701)
ER  -