TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780077848576
AV  - HF5415.K4 2013 
PY  - 2013///
CY  - Boston
PB  - McGraw-Hill Learning Solutions
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -