TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong,Gary and Cunningham,Peggy H.
TI  - Principles of marketing
SN  - 9780132020015
AV  - HF5415.K6 2008 
PY  - 2008///
CY  - Toronto
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip089/2008003309.html
ER  -